WhatsApp has come a long way since its early days as a simple messaging app. Today, it’s not just for chatting with friends and family—it’s also a powerful platform for businesses, creators, and anyone who wants to stay updated with the latest news, trends, and exclusive offers. Whether you’re a general user or a small business owner, WhatsApp’s new features make it easier than ever to discover and connect with the people and brands that matter most to you.
What are WhatsApp Channels?
WhatsApp Channels are a new way to receive updates from brands, news outlets, influencers, and communities—all in one place. Think of Channels as a broadcast tool: admins can send messages, photos, videos, and polls to their followers, but followers can’t reply directly. This makes Channels perfect for staying informed without the clutter of group chats.
Who uses Channels?
Channels are used by a wide range of people and organizations, including:
- Brands sharing product launches and promotions
- News outlets delivering breaking news
- Influencers posting exclusive content
- Communities sharing updates on hobbies, sports, or local events
Why follow Channels?
Channels let you get timely updates on topics you care about, all without sharing your phone number or personal details.
Finding Channels and Businesses on WhatsApp
How to Discover and Follow Channels
- Open WhatsApp and go to the “Updates” tab.
This is where you’ll find Status updates and the new Channels section. - Tap “Find Channels” or the search icon.
Browse featured Channels or use the search bar to look for specific topics, brands, or creators. - Tap on a Channel to view its profile.
You’ll see a description, recent posts, and the number of followers. - Hit “Follow” to start receiving updates.
The Channel’s updates will now appear in your Updates tab.
How to Find Verified Business Accounts
When searching for businesses, look for the green checkmark next to their name. This badge means WhatsApp has verified the business as authentic, so you can trust you’re connecting with the real deal.
- Search for businesses in the Updates tab or by using the search bar.
- Verified businesses often appear at the top of search results, making them easy to spot.
Benefits for Users
- Instant Updates: Get the latest news, product launches, and announcements from your favorite brands and creators.
- Exclusive Promotions: Many businesses share special offers or early access deals through their Channels.
- Stay Informed: Follow news outlets or community groups to keep up with what matters to you.
Benefits for Businesses
- Increased Visibility: Reach more customers and fans directly in their WhatsApp app.
- Higher Engagement: Share updates, promotions, and news without needing to respond to every message.
- Build Trust: The green checkmark helps users know your business is verified and trustworthy.
Tips for Users
- Manage Notifications:
Don’t want to be overwhelmed? Tap the Channel’s profile and adjust notification settings to mute or customize alerts. - Follow What Matters:
Only follow Channels that provide value to you—whether it’s your favorite clothing brand, a local news outlet, or a hobby group.
Conclusion
WhatsApp is no longer just a place for private chats—it’s a smart, secure way to stay connected with the world around you. With Channels and verified business accounts, you can get the information you want, when you want it, all in one app.
Ready to explore?
Open WhatsApp, check out the Updates tab, and start following Channels and businesses you trust. It’s the easiest way to stay informed, get exclusive deals, and make WhatsApp work for you—whether you’re a user or a business owner.
Happy exploring!